Informativa sulla privacy
Last Updated: September 2026
Business Information
Legal Business Name:
HONG KONG TIANXIANG RUNHE INTERNATIONAL CO., LIMITED
Company Registration Number:
78821086
Trading Name:
LiveFull
Registered Address:
UNIT 15, R/F, KAM TEEM IND BUILDING,
135 CONNAUGHT RD WEST,
SAI YING PUN, HONG KONG
Operations Office:
Unit C1, 21/F, Building 3, Lehui Center,
Bantian Street, Longgang District,
Shenzhen, Guangdong Province, China 518129
U.S. Fulfillment Location:
YiCang US Western Warehouse,
Dock 13-14, 8960 Toronto Ave,
Rancho Cucamonga, CA 91730, USA
LiveFull is the consumer-facing brand operated by HONG KONG TIANXIANG RUNHE INTERNATIONAL CO., LIMITED. The Hong Kong address above is the company's registered address. The Shenzhen office supports business operations, and certain U.S. orders may be fulfilled from the U.S. fulfillment location listed above.
1. Introduction
LiveFull operates this website and provides the products, services, information, content, features, and tools available through the website.
LiveFull is the consumer-facing brand operated by HONG KONG TIANXIANG RUNHE INTERNATIONAL CO., LIMITED. The website is powered by Shopify, which provides the ecommerce platform used to operate our online store.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, use our services, purchase our products, communicate with us, or otherwise interact with LiveFull.
2. Personal Information We Collect
Personal information means information that identifies or can reasonably be linked to you or another person. Depending on how you interact with our website and services, we may collect or process the following categories of information, as permitted or required by applicable law:
Contact Information:
- Name
- Billing address
- Shipping address
- Email address
- Telephone number
Payment and Transaction Information:
- Payment method
- Transaction details
- Payment confirmation
- Order information
- Return, exchange, or cancellation information
Account Information:
- Username
- Password
- Account preferences and settings
Communications:
Information you provide when contacting us, including customer support inquiries, messages, feedback, and other communications.
Device and Usage Information:
- IP address
- Browser type
- Device information
- Network connection information
- Pages viewed
- Interactions with our website
- Dates and times of website activity
3. How We Collect Personal Information
We may collect personal information from the following sources:
- Directly from you when you create an account, place an order, contact us, subscribe to communications, or otherwise provide information.
- Automatically through our website when you browse or interact with our website, including through cookies and similar technologies.
- From service providers that provide technology, payment, shipping, analytics, customer support, or other services on our behalf.
- From partners or other third parties where permitted by applicable law.
4. How We Use Personal Information
Depending on how you interact with us, we may use personal information for the following purposes:
- Providing and improving our services. To operate our website, process orders and payments, fulfill purchases, arrange shipping, process returns and exchanges, provide customer support, maintain accounts, and improve your shopping experience.
- Marketing and advertising. Where permitted by applicable law, we may use information to send promotional communications, provide relevant advertising, and measure the effectiveness of marketing activities.
- Security and fraud prevention. To protect our website, customers, transactions, and business against fraudulent, illegal, unsafe, or malicious activity.
- Customer communications. To respond to inquiries, provide customer service, communicate about orders, and maintain our relationship with customers.
- Legal and compliance purposes. To comply with applicable laws, regulations, legal processes, or lawful requests, and to enforce our terms and policies.
5. How We Share Personal Information
We may share personal information with third parties when necessary to operate our business, provide our services, fulfill orders, process payments, or comply with applicable law.
- Shopify and service providers that provide ecommerce infrastructure, technology, payment processing, analytics, customer support, cloud storage, fulfillment, and shipping services.
- Payment providers when necessary to process transactions.
- Shipping and fulfillment providers to deliver orders and process returns.
- Marketing and advertising partners where permitted by applicable law.
- Business partners and affiliates when necessary for legitimate business purposes.
- Legal and regulatory authorities where disclosure is required or permitted by law.
6. Shopify
Our online store is powered by Shopify. Shopify may collect and process personal information relating to your use of our store in order to provide and improve its services.
Information submitted through our store may be transmitted to Shopify and other service providers located in countries other than your country of residence where necessary to provide the services. Shopify's processing of personal information is also subject to Shopify's applicable privacy policies.
7. Payment Processing
We use third-party payment service providers to process payments. These providers may collect and process payment information in accordance with their own privacy policies and applicable requirements.
Payment services may include PayPal and other payment methods made available through our checkout. We do not store your full payment card number on our own servers.
8. Cookies and Tracking Technologies
We use cookies and similar technologies to operate our website, remember preferences, maintain shopping functionality, understand website traffic, improve our services, and support marketing and advertising activities.
You can manage or disable certain cookies through your browser settings. Disabling cookies may affect certain features or functionality of the website.
9. Third-Party Websites and Services
Our website may contain links to websites, platforms, or services operated by third parties. We are not responsible for the privacy practices or security of third-party websites. We encourage you to review the privacy policies and terms of those third parties before providing them with personal information.
10. Children's Privacy
Our Services are not intended for children under the age of majority in their jurisdiction. We do not knowingly collect personal information from children in violation of applicable law. If you believe that a child has provided us with personal information, please contact us so that we can review and take appropriate action.
11. Security and Data Retention
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
No method of electronic transmission or storage is completely secure. We therefore cannot guarantee absolute security of personal information.
We retain personal information for as long as reasonably necessary to provide our services, complete transactions, maintain business records, comply with legal obligations, resolve disputes, and enforce applicable agreements and policies.
12. Your Privacy Rights
Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information, including:
- Right to access or know what personal information we hold about you.
- Right to request deletion of personal information.
- Right to request correction of inaccurate personal information.
- Right to receive or transfer certain personal information.
- Right to opt out of certain marketing communications.
- Other rights provided by applicable privacy laws.
These rights may be subject to legal limitations and exceptions. We may need to verify your identity before processing certain requests.
13. California Privacy Rights
If you are a California resident and applicable California privacy law applies to our processing of your personal information, you may have certain rights, including the right to:
- Know or access certain personal information we collect, use, or disclose.
- Request deletion of certain personal information.
- Request correction of inaccurate personal information.
- Opt out of certain sales or sharing of personal information, where applicable.
- Receive equal treatment for exercising applicable privacy rights.
To exercise applicable rights, please contact us at support@livefull.shop . We may need to verify your identity before processing your request.
14. Marketing Communications
If you subscribe to promotional communications, we may send you marketing emails or other promotional communications where permitted by applicable law. You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the relevant communication.
Even if you opt out of marketing communications, we may still send non-promotional communications relating to your orders, account, transactions, or other necessary service matters.
15. International Data Transfers
Because our business operates across multiple locations and relies on international service providers, your personal information may be transferred to, stored in, or processed in countries other than the country in which you live.
Where required by applicable law, we will use appropriate legal mechanisms or safeguards for applicable international transfers of personal information.
16. Complaints
If you have concerns about how we process your personal information, please contact us using the information below. Depending on where you live, you may also have the right to submit a complaint to the relevant data protection or privacy authority.
17. Data Controller
For purposes of applicable data protection laws, the entity responsible for personal information processed through this website is:
HONG KONG TIANXIANG RUNHE INTERNATIONAL CO., LIMITED
Company Registration Number:
78821086
Registered Address:
UNIT 15, R/F, KAM TEEM IND BUILDING,
135 CONNAUGHT RD WEST,
SAI YING PUN, HONG KONG
Email:
support@livefull.shop
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, services, technology, legal requirements, or other operational needs. When we make changes, we will update the "Last Updated" date at the top of this page and provide any notice required by applicable law.
19. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your applicable privacy rights, please contact us.
LiveFull
HONG KONG TIANXIANG RUNHE INTERNATIONAL CO., LIMITED
Company Registration Number:
78821086
Email:
support@livefull.shop
Phone:
+1 (626) 203-9899
Registered Address:
UNIT 15, R/F, KAM TEEM IND BUILDING,
135 CONNAUGHT RD WEST,
SAI YING PUN, HONG KONG
Customer Support Hours:
Monday–Friday, 09:00 AM–06:00 PM Beijing Time (GMT+8), excluding weekends and public holidays.
We aim to respond to customer inquiries within 24–48 business hours.